With the development of social media, Vietnamese cuisine has gained a new channel to reach a global audience. Many food bloggers, YouTubers, and Instagrammers share videos, images, and stories about Vietnamese dishes, from pho, banh mi, and bun cha to street food.
On platforms like YouTube and Instagram, cooking tutorials, restaurant reviews, and Vietnamese food experiences attract millions of views and comments. This not only raises awareness of Vietnamese cuisine but also promotes culinary tourism, bringing visitors from around the world to explore and experience it firsthand in Vietnam.